Our Campaign
The media industry has grown vastly over the years, exposing us to many new types of devices that people can consume media from. It is not how it used to be in the early 1900’s; back then newspapers, magazines, and radio dominated the industry. Today, with the great advance in technology, television has become one of the main types of media people consume. Visual literacy has emerged from this, making it vital for people to be more aware of the media they consume. People are fooled on a daily basis when it comes to a certain type of subject when it is shown on television, which is politics. With the emergence of the television, politicians find new ways to fool people all over the world, and this is where our campaign comes in. Our main objective is to increase media literacy in regards to politics, and show people how politicians use media to fool people.
The politician business has and always will be corrupted on some level, they give empty promises hoping to win over the people in a country. It has come to be known that all politicians are liars, but our campaign urges the people to pick the best of the worst. There are a lot of ways that this business deceits mass audiences, one of them being advertising. The use of appeals such as subliminal messages has become a common phenomenon in this business, showing why audiences should be more aware of the factors or aspects they see on television. People should ask themselves, what is the aim of this ad? Who is the company/person behind this? What is the purpose of this ad? These questions and more help determine whether or not the media a person is consuming is dependable and reliable.
With the rise of television, visuals have started to affect the opinions of audiences. Appearances and body language can alter a person’s attitude towards a political candidate. In the early 1900’s, before the breakthrough of the television, people focused more on the content and validity of a political statement or cause. However, things have changed a great deal over the years, with people focusing more on appearances rather than their expertise. The Nixon and Kennedy election is a prime example of this, showing just how strong media effects are on mass audiences. On September 26th, 1960, a presidential election between John F. Kennedy and Richard Nixon took place. The results that proceeded from that day exposed how strong media effects can alter people’s opinions. Nixon was at the time, the well-known Vice President; meanwhile Kennedy was just an average senator that the majority of people did not know of. Considering the facts, audiences everywhere expected Nixon to win without a doubt in their minds. Kennedy gave his speech looking sharp and professional; he was confident throughout his speech and convinced many television viewers. Nixon, on the other hand, had stepped up to give his speech looking pale and ill; nonetheless, he spoke eloquently, giving a very convincing and professional speech. People listening to the election on the radio thought that Nixon was the clear winner, but that was a small percentage of the population since the majority were watching it on the television. The majority thought that Kennedy was the definite winner, showing that his appearance had affected their opinions greatly.
This election was just the beginning of how strong the media industry has come to dominate the political business. Nowadays, politicians seem to be like Victoria’s Secret models, focusing more on how they appear on television rather than delivering to the community. There are numerous politicians out there, promising the public certain things, while using the media to fool them. It is crucial for people to become aware of this, and increase their media literacy regarding this topic. The goal of our campaign is to do just that, and increase media literacy for the politically aware, and to inform them of what really happens behind the scenes.
The politician business has and always will be corrupted on some level, they give empty promises hoping to win over the people in a country. It has come to be known that all politicians are liars, but our campaign urges the people to pick the best of the worst. There are a lot of ways that this business deceits mass audiences, one of them being advertising. The use of appeals such as subliminal messages has become a common phenomenon in this business, showing why audiences should be more aware of the factors or aspects they see on television. People should ask themselves, what is the aim of this ad? Who is the company/person behind this? What is the purpose of this ad? These questions and more help determine whether or not the media a person is consuming is dependable and reliable.
With the rise of television, visuals have started to affect the opinions of audiences. Appearances and body language can alter a person’s attitude towards a political candidate. In the early 1900’s, before the breakthrough of the television, people focused more on the content and validity of a political statement or cause. However, things have changed a great deal over the years, with people focusing more on appearances rather than their expertise. The Nixon and Kennedy election is a prime example of this, showing just how strong media effects are on mass audiences. On September 26th, 1960, a presidential election between John F. Kennedy and Richard Nixon took place. The results that proceeded from that day exposed how strong media effects can alter people’s opinions. Nixon was at the time, the well-known Vice President; meanwhile Kennedy was just an average senator that the majority of people did not know of. Considering the facts, audiences everywhere expected Nixon to win without a doubt in their minds. Kennedy gave his speech looking sharp and professional; he was confident throughout his speech and convinced many television viewers. Nixon, on the other hand, had stepped up to give his speech looking pale and ill; nonetheless, he spoke eloquently, giving a very convincing and professional speech. People listening to the election on the radio thought that Nixon was the clear winner, but that was a small percentage of the population since the majority were watching it on the television. The majority thought that Kennedy was the definite winner, showing that his appearance had affected their opinions greatly.
This election was just the beginning of how strong the media industry has come to dominate the political business. Nowadays, politicians seem to be like Victoria’s Secret models, focusing more on how they appear on television rather than delivering to the community. There are numerous politicians out there, promising the public certain things, while using the media to fool them. It is crucial for people to become aware of this, and increase their media literacy regarding this topic. The goal of our campaign is to do just that, and increase media literacy for the politically aware, and to inform them of what really happens behind the scenes.